As experiences become a core driver of economic value, competitiveness, and global influence, the question of who drives the experience economy becomes increasingly important. Governments set the vision and policy framework, while sport, culture, tourism, and experience-led industries deliver platforms that attract visitors, investment, and global attention at scale. This session explores how public institutions, cultural and sports ecosystems, and private-sector leaders work together to shape experience-driven growth, strengthen national narratives, and generate lasting economic impact.