As economies evolve beyond goods and services, experiences are emerging as a powerful driver of value, growth, and identity—shaping how cities attract talent, how brands build loyalty, how infrastructure creates meaning, and how entertainment engages society. This conversation brings together public leadership, luxury, industrial innovation, and large-scale entertainment to explore how experience design influences economic competitiveness, social cohesion, and long-term sustainability. The panel examines whether experiences are becoming a strategic economic asset—and what responsibility leaders carry when experiences shape how people live, move, and connect.