Diplomacy is evolving. In today’s world, the most effective diplomats are those who foster dialogue and understanding between nations by extending their outreach beyond the traditional corridors of foreign affairs ministries and directly engaging with the public. Digital diplomacy has transformed public diplomacy, with practitioners actively stepping into public spaces—both physical and virtual—to represent their nations, connect with diverse audiences, and win hearts and minds through meaningful engagement. In this session, some of the world’s leading public diplomacy practitioners will share their insights, experiences, and best practices, highlighting innovative approaches to building bridges and fostering international cooperation in an increasingly interconnected world.