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Published on

February 09, 2026

2026

News

Dressed to influence: How World Governments Summit attendees tailored their image
The recent World Governments Summit in Dubai from 3 to 5 February pulled in dozens of prime ministers and presidents, some 500 ministers, plus economists, technology players and business leaders. For those who attended, there were speeches to polish and protocols to perfect (you need to know your HHs from your HEs in this part of the world). But there was another thing that delegates needed to consider: what to pack. The weather was not scorching – hovering near 27C – but still, nobody wants to break a sweat or look crumpled when taking to the stage or attending an important majlis. And then there was the home audience to consider. It’s easy to come off looking like a slouch when you find yourself next to well-groomed Emirati.

The solution was simple for some visitors – generals sported uniforms and medals, and others wore national dress. But, as you will see, many attendees arrived at the summit to deliver messages and forge new links while ensuring that their looks were as sharp as their ideas.


Published by: Andrew Tuck
Source: Monocle